Advertising

For today's blog, I want you to talk about an ad—on TV, in a magazine, on the radio, on the internet, etc.—that you find particularly effective. What makes it effective? Did it use humor? Was the product/service showcased well? Did you end up doing what the ad wanted you to?

Similarly, what's an ad that you think is especially ineffective? What stinks about it? Did it turn you off the product altogether?

When I think of advertisements, I think about the radio ad's that I hear that have jingles that are catchy and fun to listen to. One of my most favorite jingles for a business is for Eagle Car wash in Topeka Ks. I personally know the writer of the jingle, and he has written jingles for many other commericals as well. While sitting here writing this blog post, I am singing the jingle in my head. The ad talks about the services at the car wash and about how clean you car will get. It also talks about the great customer service that is given by the staff members. I have personally taken my car to Eagle car wash to have it cleaned, and although it is on the pricey side, they do a great job.

Ad's that I find are ineffective are those on the radio that are just a person talking about a product. I am not a big fan of talk radio, so listening to talk ad's doesn't do much for me either. If there is a jingle that I can sing along to, it definitely sparks interest in the product and helps me remember what the product is.