my advertisement

My ad was for Disney's Baby Einstein's line of toys, books, movies, and music for infants and toddlers. I got it out of a small catalog called BeComing that offers information on products for infants and toddlers. The target audience is definitely parents of infants/toddlers and really anyone who may be purchasing gifts/items for the children. The content in the ad was also definitely influenced by the target audience in that there is quite a bit of competition in products for infants and toddlers and more effective ad's means more selling of the product. The ad is colorful and has a picture of an infant who is smiling and seems to be having fun. Parents want their children to be happy and have toys that are fun and educational. Within this ad it addresses both ideas of being fun and being educational. It also talks about how the music can be calming and help babies settle down during times of crankiness.